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Notes on running a brokerage in Dubai.
Notes on running a brokerage in Dubai.
Portal publishing without rejections
A rejected listing costs a week of portal cycle. Most rejections are four things, and all four can be caught before anything leaves your system.
Leads5 minSetting a lead response SLA that actually holds
Most SLA policies fail for the same reason: they measure one number for the whole company. Response time is a property of the stage, not of the business.
Off plan5 minOff plan inventory without double bookings
Two agents, one unit, the same minute. What happens next is decided by how the hold was written, not by how carefully anyone behaved.
Reporting6 minReading agent performance honestly
Conversion rate on its own has ended more good agents’ careers than bad performance has. It needs three other numbers standing next to it.
Teams5 minStructuring a multi branch brokerage
Branches, teams and permissions are not an IT decision. They decide who can poach whose lead, which is a commercial one.
Automations4 minAutomating without losing the audit trail
Teams avoid automation for a reason that is usually correct: when something goes wrong, nobody can say what ran. That is a product problem, not a reason to keep doing it by hand.
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